Come to think of it, most people use the term Social Media without knowing what it actually means and what it is used for.
What is Social Media?
When we talk about Social Media, what first comes to mind is Facebook, Instagram, Twitter and Tik Tok. It is seen as a platform to take away boredom, to show off and keep up with friends and also to keep oneself updated with the latest trends and news. But social media is more than that.
Social Media according to Wikipedia “are interactive technologies that facilitate the creation and sharing of information, ideas, interest and other forms of expression through virtual communities and networks”. Which means it allows its users to communicate, share information and also create web content.
It allows you personally to not only communicate with family and friends but to also learn new things, develop your skills and interest and most importantly keep you entertained.
Professionally it allows you to expand your knowledge in different fields and also improve your professional network by linking you with other professionals in your field.
While as a company, it allows you to be able to converse with your audience, connect with your customers and get feedback from them, and also to grow your brand by increasing awareness about the brand and also boost sales.
Research shows that 59% of the world population uses social media which is more than half of the world’s population. Which means 4.70 billion people use social media across the world and there are 227 million new users in the last 12 months with an average daily usage of 2 hours 29 minutes as of July 2022.
Here is the Monthly Active Users of some social media platforms
Facebook- 2.91 billion
YouTube -2.29 billion
WhatsApp- 2 billion
Messenger- 1.3 billion
Instagram- 1.2 billion
WeChat- 1.23 billion
TikTok- 732 million
Telegram- 700 million
Snapchat -528 million
Twitter- 396 million
Pinterest- 459 million
Quora -300 million
Skype- 300 million
Reddit- 430 million
LinkedIn- 310 million
Weibo- 521 million
Teams- 250 million
In this article we would be talking about ways whereby social media can help in business growth.
How Social Media Can Help In Business Growth
Every business no matter how small or local or big it is, it still needs social media. We now know that social media is more than just a trendy place. It is very important in a business marketing strategy.
Social Media Help To Create About Your Brand
Brand awareness is the length at which a person can remember and recognize a particular brand. Brands with good awareness are likely to be brought up frequently in conversations among people.
Social media is a platform that has tons of people all in one place which gives a brand or business the possibilities of being seen by so many people.
Since we are living in a world where social media is widely used, either you are using influencers as ambassadors or using great content by yourself it is an important factor that helps in creating brand awareness.
It is because social media is a good platform for brands to keep a good customer relationship while also getting new customers. Most people learn about new brands when it is mentioned by a friend who saw it on social media or by seeing it on social media themselves.
Social Media Allows You To Share So Much About Your Business
Social Media platforms are now a place where people go when they want to learn about a particular business. It has become possible because a lot of sites allow businesses to put up their most current information about their products and services.
You can also make your activities and profiles public on social media. This way your business can come up as a search when people go online to make inquiries.
Social Media Allow You To Get Feedback From Customers And Allows You To Respond To Them
Facebook is the best platform for this. It allows you to share information about your business or company. It allows you to post links, images and facts about your brand with a space where customers and clients can give feedback about what has been posted.
Feedback is very important for potential customers. They always want to know how others feel about your products and they feel more comfortable when they see a response from the company when a customer has a complaint.
Social Media Allows You To Advertise When You Have Promotions
So as to keep customers and also have more customers most companies provide coupons or special offers on their products. With social media you can make a flier with what the promos would offer them.
You can even tweet them via Twitter because most people don’t like to read lengthy articles. With twitter you can communicate using short, catchy and trendy phrases that would attract customers both new and old.
Social media is an efficient way to get to new audiences with attractive content.
Engaging socially with customers helps build trust and also give information about your brand without having to say it physically.
Social Media Can Help You In Recruitment
Social Media not only allows you to gain customers and interact with them, it can also help you hire them as well. LinkedIn is a social media platform that helps attract aspiring employees to work for them.
With LinkedIn you can go through users who upload their resumes, specialties and other important things employers would like to know about any employees they would want to have. And if you see what you are looking for, you can employ them which also helps your business growth by bringing in new ideas from new employees.
Social Media Allows You To Connect With Customers Globally
Social media allows you to connect with people all over the world. It gives you access to millions of people. This way your company can be known globally and also do business with different types of people from anywhere in the world. Social media makes it real like you are actually conversing with them physically.
With social media, your business can grow bigger and better with Social Media Strategy which can be possible with the help of social media strategists. You can either employ one or reach out to companies who are into that. We at Pavictek Digital are also into Social Media Strategy and we would be glad to work with you.
Social media is not enough to propel business growth. Indeed it can help in boosting your leads and sales and also help in creating awareness about your brand but you need to have a determined mindset and also a good content marketing strategy.
