Even if you don’t think you need one, there are plenty of reasons why your business should have its mobile app these days.
If you haven’t already, now is the time to look into creating an app—it could end up making your life easier in more ways than one!
Here are ten compelling reasons why you need a mobile app for business today.
- Streamline your business
Businesses are more mobile now than ever before, so it’s crucial to have an app that accommodates them.
Apps let you transfer information from your business to customers in real-time. They also connect you to your customer base so that they can access your information on their smartphones and mobile devices 24/7.
One in ten consumers will look up a business within one hour of experiencing an issue—if they can’t find your contact info online, they’ll move on!
Every business owner should consider developing an app for his or her firm so potential customers can find them easily.
- Customer service at the palm of your hand
These days, people want instant gratification with their shopping experience. If they can’t find what they’re looking for on your site, they are going to look elsewhere and your sales will suffer.
With an app, you can give them what they want. Your potential customers won’t have to go searching other sites to purchase your products—they can find it all right there at their fingertips and make a quick decision in favor of you and your brand without thinking twice about it.
Isn’t that better than losing them altogether? In fact, 40% of people who download apps use them every day while only 4% of those who don’t use apps do so daily.
- Get found in Google search results
Because Google is increasingly pushing mobile-friendly sites to the top of its search results, you’ll want to make sure your website is designed so that it can load effectively on a smartphone.
This means using clean, simple navigation and avoiding unnecessary multimedia. If users can’t get what they need on your website when they visit it on their phone, they won’t click through to your website in search results again.
And if they can’t find you in search results, potential customers will never learn about your business in the first place.
- Access your business anywhere, anytime
With a mobile app, your business is available to customers anytime, anywhere. This is especially important in today’s 24/7 economy.
People are constantly busy and always on the go. For example, think about people who run their own businesses – an accountant who provides tax preparation services or a real estate agent who sells properties; both of these people could provide immediate access to their clients at any time of day through mobile apps.
- Save time, money, and resources.
Mobility is one of the most prominent advantages of having an app. In today’s tech-savvy world, people are on their smartphones much more than they used to be, and it’s easier than ever to use a service on your phone or tablet that you may have otherwise accessed with your computer.
Most apps also save you time because they can run in real-time rather than updating periodically as websites do.
This means that if you need any information right away, such as details about a flight or package delivery, you don’t have to wait around – it can come directly to your phone at any time of day and while you’re away from your computer.
- Provide value to your customers
An app isn’t just about providing services or selling products—it’s also an opportunity to build customer loyalty. Creating your own app allows you to personalize it and connect with your customers on an individual level.
You can create an app that speaks directly to their needs, preferences, concerns, and more. On top of that, they have fewer options than ever before if they don’t like it; apps are highly customizable when it comes to purchasing and using.
In other words, customers have very little room to get upset if you deliver a product that doesn’t meet their expectations—and since mobile apps are often used during every aspect of daily life, your customer is seeing your brand as much as possible with each use.
- Build brand recognition
As more consumers become comfortable with mobile payments, it’s likely that your customers will be carrying around their credit cards less and less.
With an app, you can help your business stay top-of-mind with potential customers when they’re in need of a service or product.
That way, you don’t have to worry about chasing them down after they’ve left your storefront; instead, you have an opportunity to reach out to them before they decide on another solution.
A lot of people assume that once someone finds you on Google, all of your hard work is done; in reality, they are just taking their first step toward becoming one of your loyal customers.
- Improve customer engagement
A mobile app is your perfect opportunity to engage with customers and make sure they enjoy every minute of their experience.
A well-designed mobile app helps businesses build relationships with customers. The more you connect, share valuable information and drive positive experiences, the more you will earn customer loyalty.
Remember: When it comes to your business, nothing is more important than customer satisfaction. A great way to get started is by offering useful content (locally relevant maps or directions are always helpful).
Your goal should be to let customers know that you’re there—and that you’re ready to help at any time of day or night.
- Stand out from the competition
According to research from Global Web Index, smartphone penetration has reached 54% in Canada and 70% in Europe.
The competition is higher than ever and you need to stand out from them. A mobile app will help your business to stand out and engage with customers.
Keep in mind that not all businesses should develop an app—it really depends on your business goals, customer demographics, industry trends, etc.
However, we wanted to make sure that you know that no matter what business you are running; having a mobile app can always help boost your sales as well as establish an invaluable connection with potential customers through ongoing engagement strategies.
- Cultivate customer loyalty
Keep customers close to your brand and make them feel special by creating unique, exclusive experiences.
A private social media feed is one way to do that. If you think you can’t afford to give customers access to VIP content, think again.
People will pay more than you’d expect if they feel like they’re getting something extraordinary. The key is making these private offerings seem exclusive when they actually aren’t.
One-way companies are doing that: selling memberships and subscriptions on their websites and mobile apps where users are already used to spending money with brands.
