How important are websites to your business? A lot of small businesses don’t seem to think it’s that important, but this can be one of the most crucial elements to any successful company, no matter what industry you’re in or whether you’re an entrepreneur or part of a larger corporation.
Here are five reasons why websites are so important to your business success and what you can do about it if you need to improve your online presence now.
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1. 93% Of Business Purchase Decisions Start with A Search Engine Search of Websites
When consumers search for goods and services online, they often turn to search engines, like Google or Bing.
A consumer who is looking for information on a specific topic will generally begin their search using a keyword (or multiple keywords) that is relevant to their needs.
Many times, consumers find websites through these searches; if they do not find what they are looking for on one website, they will typically look at other options presented by other websites until they find exactly what they need.
Business owners need to realize that online presence begins with having a good website.
In some cases, businesses might find it necessary to purchase advertisements from search engines, using keywords that best describe their business or products.
This can be a great way to reach consumers who may not have been aware of your website before seeing an advertisement on a search engine.
However, if your business does not yet have a website in place for people to visit and learn about your company, it’s very unlikely that someone would see one of these advertisements and immediately buy something.
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2. It Shows Your Professionalism
The first impression that potential customers get of your business is based on what they see on your website.
If you have a poor-quality site, people will assume that your product or service is also poor quality and isn’t worth their time.
On the other hand, having a professionally designed website shows that you put effort into establishing yourself as a serious business.
This ensures that you will attract more clients because they know they can trust your company. It Conveys Your Expertise:
A professional-looking website also proves that you are an expert in your field. For example, if someone from Chicago searches for a plumber online, he or she is likely looking for someone who has experience and training with plumbing systems.
Having a well-designed website with information on your company, product, and services ensures that you show up when people search for specific needs or problems.
A website gives you a platform to show off your expertise by allowing potential customers to read about you and what you have to offer.
It Conveys Who You Are: People trust companies more when they know who is behind them and what their values are.
3. It Gives You Ease of Access
Accessibility is important. If your potential clients can’t find you easily, you can bet they won’t visit you as often.
By incorporating a website into your marketing plan, you not only make it easier for people to find out about your business; you also get them excited enough about what you do that they feel compelled to contact you and learn more.
All of which translates into sales. You Have More Control: When I was growing up if I wanted something bad enough but my parents weren’t willing or able to pay for it.
4. It’s a cheap way to advertise your product.
Whether you’re trying to get your name out there, advertise a product or service, or showcase your expertise in a certain area, websites give you an incredibly effective and cheap way of doing so.
For example, it’s possible to buy advertising space on sites like Craigslist for just pennies per impression.
If you wanted 100 people to visit your site every day; if you bought advertising space at 5 cents per impression and received 100 hits per day on average—that’s one cent per day per person.
5. It will boost your ROI
One of the biggest benefits of a website is that it can give you positive returns on investment. While you may spend some money upfront, making a website can increase your sales and revenue as well as your traffic.
Not only that but more importantly, if you want to generate new business online, having a good-looking site will give you a great advantage over other businesses in your niche; they’ll be missing out on potential customers who won’t even consider them because their site looks unprofessional. This could be one of your best tools for generating more profit for less work.
It Gives You Lasting Value
If you want people to remember your company, product, or service over time, then you need a lasting digital footprint.
On its own, having a website is impressive – but what it does for your business (and how long it lasts) depends on just how good your site is.
If it’s lackluster and filled with bad information and old graphics, then you’re looking at a wasted investment.
However, if your site is well-designed, easy-to-use, and up-to-date with current content and graphics (and high in quality), then you’ve hit gold:
What another web resource can help provide visitors like me with valuable information while simultaneously reminding me that my peers trust your company?
It Gives You Opportunities Abroad
Studies have shown that more and more consumers search for products and services online. Consumers look for options from other companies, before deciding which one they want to go with.
Because of that, having a presence on a website allows you to be found by your target market; it makes you visible.
It Gives You Access Across Geographical Barriers: Another benefit of websites is that they let people access you regardless of where they live in.
As long as they can get online, companies around the world have access to potential customers thanks to their websites.
It Establishes a Strong Online Presence: Many people conduct their business through their computers or phones these days.
It’s an Easily Accessible Data Center
One of the great things about having a website is that it’s accessible from anywhere. That’s helpful when you’re trying to expand your business.
Say you’re at a convention and run into someone who’d be interested in working with you; even if they don’t have your contact information, they can easily find it online—and so will customers or clients be looking for your company online.
It Provides Self Service Customer Support
One of the most effective ways for an enterprise to interact with its customers is through self-service.
Through a website, your enterprise can answer customer questions and engage in conversations as needed.
But, don’t stop there: ensure that your site is equipped with tools that help customers get more from you and your products or services (for example, FAQs or product manuals).
This can help turn frustrated customers into loyal advocates for your brand.